Red Classic Introduces Comprehensive Enhancement to Driver Benefit Package

May 23, 2018

Red Classic truck heading out on the road

Red Classic announced today a comprehensive enhancement to its driver benefit package, impacting compensation, scheduling and home time.

The change includes an Over-the-Road (OTR) company driver pay increase to $0.46 per mile (CPM), which represents a 7% increase in overall compensation. Red Classic OTR drivers also receive a $5,000 sign-on bonus, safety component pay and preferred Midwest and Southeast running areas. Due to a recent network re-optimization, multiple OTR routes now offer a home weekly option; new power lanes enable a portion of OTR drivers to be home multiple times during the week.

A new schedule for regional drivers will offer a permanent four-day work week (Friday to Monday) that includes a $0.10 CPM premium in addition to base pay and safety component pay. PM-shift drivers will now earn a $0.03 CPM premium.

Other improvements to the driver benefit package include a 2,500 mile per week guarantee for owner operators. Average compensation for Red Classic regional and Direct Store Delivery (DSD) drivers now exceeds $63,000 and OTR drivers nearly $70,000.

While Red Classic has instituted driver pay increases each year since 2013, the current adjustment represents the largest single increase in driver night/weekend pay in the company’s history.

As a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated (CCBCC), Red Classic’s asset-based fleet serves as its dedicated carrier. Having expanded from a regional Southeast carrier to one that services much of the Midwest and Mid-Atlantic, Red Classic is seeing the most significant growth in Ohio, Indiana, Illinois, Arkansas and Western Tennessee. Red Classic has seen a 32% increase in fleet growth over the last 18 months, while maintaining an average driver tenure of more than 6 years.

“At Red Classic, our goal is to provide a comprehensive benefit package that attracts and retains the best and safest drivers in the business,” said Ron Drogan, Red Classic President. “Through our commitment to industry-leading benefits, top-quality equipment and increased home time, we aim to be the preferred employer for drivers in our industry.”